|
IN THE MARKET
Strategy and Structure
UN Population Fund (UNFPA)
Born from a unique gathering of leaders from media, corporations, NGOs, universities, and grass roots organizations, 7 Billion Actions is a global movement open to every organization and individual committed to addressing the most challenging issues of our time. CauseShift participated in the unique gathering and provided strategic counsel to UNFPA to convert the ideas generated there into what has now become 7BillionActions.org, 7billionandme.org, and much more.
Strategy and Structure
Aetna Healthy Food Fight 2011
Aetna Healthy Food Fight is a national contest for people who love to cook and eat healthy and serves as a signature branding program for the company. In partnership with MAi Strategies, CauseShift provided strategic counsel and daily project management services to the Aetna Healthy Food Fight. Launched in 2010 to promote the Medicare group, this year's iteration was fully intergrated into the company's fall marketing campaign and now serves as a signature program embodying the company's brand promise.
Cause Program 2012
South By Southwest (SXSW) Interactive Festival
In the third year of this partnership, SXSW Interactive challenged CauseShift to build on the success of the previous year's scholarship program. Widening the scope of the scholarship to anyone interersted in attending SXSW Interactive 2012, CauseShift partnered with the Chronicle of Philanthroy and Case Foundation to widely promote the SXSW Interactive Scholarship Program and help provide SXSW Interactive leaders with a robust, high-quality applicant pool. Winners submitted 300-word essays, which were scored on Innovation and Impact and Clarity.
Strategy and Structure
Startup American Partnership
Entrepreneurs are the heart of Startup America Partnership, a private non-profit launched in 2011 to bring together a coalition of mentors, advisors, funders, major corporations and service providers to deliver strategic and substantive resources to help entrepreneurs start and scale companies. CauseShift provided strategic counsel to the CEO and Chief of Staff in the first four months of the organization's operation. During this time, CauseShift helped guide the development of the core digital platform, introduce key strategic partners, and formulate an engagement strategy on the issue of mentoring.
Social Entrepreneur Work Group
NASA Human Health and Performance Center
CauseShift is proud to announce its invitation of membership into the newly established NASA Human Health and Performance Center (NHHPC). This forum for government, industry, and researchers is dedicated to spurring greater innovation through collaboration. As one of its primary responsibilities, CauseShift co-led the creation of the Social Entrepreneur Work Group at the Fall 2011 NHHPC gathering and is providing strategic counsel for the launch of a collaborative design challenge focused on water and entrepreneurs.
Cause Program 2011
South By Southwest (SXSW) Interactive Festival
In the second year of this partnership, SXSW Interactive enlisted CauseShift to help create a program that would thank the nonprofit sector for its loyalty and encourage more nonprofit organizations to become part of the SXSW Interactive experience. CauseShift led the development and implementation of SXSW Nonprofit Scholarship Program, which challenged applicants to submit their ideas for how media and technology can solve their chosen social cause. Winners were chosen based on innovation, impact on other causes, and clarity of thought.
Global Social Media
UNICEF, Division of Communications
Working in 190 countries, UNICEF is the leading advocate for children worldwide. Realizing social media's potential for creating a greater impact, UNICEF engaged CauseShift to map and assess its global digital footprint, develop tool kits to build greater internal social media capacity and formulate recommendations for further integration of social media into its operations.
Loyalty and Location-Based Services White Paper
Featured on Harvard Business Review Online
Written in collaboration with Allen & Gerritsen, Loyalty in 4D: How Brands, Consumers, and Platforms Can Win at Location-Based Services explores the opportunity brands have using LBS to create a platform to cultivate loyalty. LBS married with purchase and sentiment data could create a 4-D loyalty program that leapfrogs any loyalty program in existence today - a program that benefits brands both big and local, their customers and even the LBS companies themselves.
Why Not? Crisis and Media Event
Co-Hosted with Oxfam International
While every humanitarian crisis inflicts enormous pain and suffering, the media doesn’t give them similar attention and they aren’t covering them still. Why not? CauseShift and Oxfam International gathered leaders from the humanitarian aid sector together with innovators inside and outside the sector for a special two-hour event in NYC.
Corporate Cause Strategy
ExactTarget
ExactTarget is a global software leader powering all types of interactive marketing. Central to the company's culture is the commitment to help the greater community a better place. CauseShift helped the chief marketing officer assess current employee-led cause programs in Haiti and formulate a strategy for integrating them into a a comprehensive cause initiative.
Digital/Social Strategy and Operations
TLC in partnership with little m media
As television and online continue to converge, TLC needed a strategy and dedicated team for its highly anticipated 8-week television event, Sarah Palin's Alaska. In partnership with little m media, CauseShift helped formulate an integrated strategy, enlist the operations team and manage daily operations. With four blogs, weekly podcast, Facebook page, Twitter account and a collection of other social media outposts, the SPAlaska.com team succeeded in keeping viewers engaged and focused on the show's core themes of Alaska, family and adventure.
Beyond Cause Marketing Summit
Co-Hosted with X-PRIZE LAB at MIT
Cause marketing isn't getting the job done. Despite all the money and awareness raised, the social problems these programs support haven't been solved. With the continued development of new technologies and the rise of challenges and prizes, CauseShift gathered smart people from corporations, nonprofits, government, and marketing agencies to develop a set of principles for how organizations can better engage individuals in solving social issues, not just serve them. What came from this summit can be found at beyondcausemarketing.com.
UN Week Media
Mashable, 92Y, and United Nations Foundation
From idea to market in less than three weeks, UN Week Media is the official online coverage of the September 20-24, 2010 events highlighting the UN Millennium Development Goals. CauseShift developed the concept, secured the exclusive sponsorship to underwrite the program, and assembled the twelve-person team of journalists to produce video, audio, and written content.
Cause-Oriented Consumer Strategy
P&G Scale and Strategy Team
As part of a inter-agency work group, CauseShift provided P&G with research, insight and strategic counsel for how it can construct a sales and marketing platform for all of its brands to engage the multiple facets of cause-oriented consumer market. Serving as the voice of the cause-oriented consumer, CauseShift recommended technologies, tone, platforms and tactical adjustments to the broader team.
WeCanEndThis.com
Multiple Corporate and Nonprofit Partners
Launched in March of 2010, WeCanEndThis.com is a yearlong initiative to broaden engagement in the cause of ending hunger in America and create real, tangible solutions. CauseShift conceived the idea and brought together three charity partners — Share Our Strength, Feeding America, and Capital Area Food Bank of Texas — and a number of corporate partners, including Mashable, Tyson Foods, ConAgra Foods Foundation, and PepsiCo, to help promote the intitiative. In addition to distributing ten truckloads of food to ten different states, CauseShift hosted a daylong CauseLab during the South By Southwest Interactive Festival, where innovators from various companies offered their ideas for how media and technology could help end hunger in America.
|