|
|
|
|
|
PEOPLE
| SCOTT HENDERSON, Managing Director |
|
Twitter: @scottyhendo
Email: scott@causeshift.com
With a penchant for befriending people from different backgrounds helps Scott cross-pollinate ideas and foster important connections for his clients. His ability to create meaningful relationships has been the key to his career, which includes forays as an interactive agency executive, major gift fundraiser, foundation executive, and magazine editor.
As a son and grandson of psychiatrists, he’s been intrigued by the human mind since he was young. Mixing theory and practice, he applies time-tested human behavior principles to create effective online/offline initiatives. He has led shifts for a variety of organizations, including Procter & Gamble, UNICEF, Tyson Foods, Startup America Partnership, Aetna, and the United Nations.
He has developed a niche in helping corporations and nonprofit launch multilateral initiatives to help solve social problems. Recent examples include WeCanEndThis.com, StartupAmericaPartnership.org and 7billionactions.org.
Scott is a regular keynote speaker and has been featured on BusinessWeek.com, Mashable.com, Reuters, MIT Sloan Management Review online, and Harvard Business Review online for his innovations and insights. In addition to blogging at Rally the Cause (www.rallythecause.com), he is a contributor to Chronicle of Philanthropy's Profit and Purpose blog. He is also a member of the SXSW Interactive Festival advisory board and co-leads the Social Entrepreneur working group for the NASA Human Health and Performance Center.
A proud Nebraska native, Scott now lives with his wife and son along the North Shore of Boston. He holds a B.A. in International Affairs and German from the University of Nebraska at Lincoln and M.B.A. from the University of Nebraska-Omaha.
|
| Anne Mai Bertelsen, Senior Adviser |
|
Twitter: @annemai
Email: anne@causeshift.com
A marketing and digital strategist with over 20 years experience, Anne specializes in the art of strategy and the science of data to help marketers and brand executives — from Fortune 500 companies to non-profits — develop and execute break-through, effective integrated marketing, and digital strategies.
Her work has made her clients succeed. Whether its gaining new customers. Or, deepening loyalty among existing customers. She develops and launches innovative new products, services, and marketing programs, such as the award-winning Members Project for American Express. Her experience covers the gamut from financial services to trade associations to non-profits.
In her career, Anne has practiced the art and science of strategic marketing as a marketing director at American Express and the Port Authority of New York and New Jersey and as a political strategist and pollster for political affairs consulting firm Dresner, Sykes, Jordan and Townsend. She had the good fortune to be mentored by Tony Schwartz, a pioneer in advertising. She began her career as an Assistant Producer for CBS News’ Election and Survey Unit.
A member of the American Marketing Association, Social Media Club, and the Online Community Research Council, Anne writes regularly on marketing and digital strategies for MediaPost and Digiday:Social. She writes on politics and causes for the Huffington Post.
She received a B.A. in History from Rutgers University and a M.A. in Political Science from New York University.
|
| Brian Reich, Senior Adviser |
| |
Twitter: @brianreich
Email: brian@causeshift.com
Brian loves baseball so much he spent more than ten weeks, and drove more than 13,000 miles, watching games in every major league baseball stadium in the country. For almost two years, while on staff at the White House, Brian was responsible for knowing everything that was going on in the world at all times. He reads a dozen newspapers each day, more than twenty magazines each week, and hundreds of blogs in between. And along the way, Brian has become an internationally recognized author and speaker on issues relating to the impact of technology and the internet on society.
After nearly a decade helping to manage and direct political campaigns, at all levels, Brian led online strategy efforts for a series of well-known public affairs, brand marketing and PR, and digital agencies. His expertise in new media, web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding has developed through his work with Fortune 100 brands, global nonprofit and advocacy organizations, media companies, marketers, and others.
Brian is the author of Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience (Wiley 2007) and is working on a new book to be released in Spring of 2011. He blogs at Thinking About Media (www.thinkingaboutmedia.com) and contributes as a Fast Company Expert. He hosts a weekly podcast, Thinking About Everything, that is distributed online by a network of news and blog sites. He is a keynote speaker and is regularly quoted in the media on a variety of subjects.
Brian serves on the board, and advises, startups, nonprofit and social entrepreneurship projects, and media ventures. He served as an adjunct professor in the Graduate School of Political Management at George Washington University in Washington, DC and is currently teaching a course on consumer behavior and marketing at Columbia University in New York.
He and his wife live in New York City with their son and daughter.
|